Fashion & design sector

Settore moda & design

IOTAR finds application in the Fashion & Design sector by adding useful information and playful content associated with a product or an entire brand.

In the clothing department IOTAR can be used in a shop or at home to navigate through additional content related to the product purchased or intended to purchase. By framing the product label, customers can access additional content (for example, use, washing, combinations, related products, availability in store stock by size and colour, etc.).

In the design sector IOTAR is used to help the buyer evaluate the object in the real environment before purchasing. Through IOTAR, the customer can select the product he would like to purchase (for example a painting, sofa, lamp, etc.) and evaluate it in the environment in which he wants to place it, make comparisons and connect directly to the company's e-commerce.